About the Creator

Ayush Das

I build the systems behind content, not just the content itself.

At Headout, a global travel and experiences platform, I sit at the intersection of content, product, CMS and SEO. I own the Prismic-to-Payload CMS migration end to end, covering 750+ domains and 25,000+ URLs, each localised into 7 to 14 languages depending on market, and I'm the product brain behind it: conceptualising and building the logic for CMS improvements as the platform evolves, not just executing the migration. Alongside that, I co-own Content & Organic Programs and Content AI across every market Headout operates in, building the automated workflows and CMS automations that cut product launch and campaign-readiness time from a week to two days.

Before this central role, I managed CSEE, DACH & Nordics, landing 29% YoY organic growth while leading a team of seven writers across 16 countries, and built Headout's Global Mobility Categories (Airport Transfers, City and Country Cards, Railway Passes) from scratch.

Outside Headout, I look for problem statements and build my own tools as solutions: a toll-cost calculator for Dubai drivers, a layover planner for transit passengers, and an SEO extension, among others, because building the product is how I actually understand a problem.

Other things I've built

Get in touch

Questions, feedback, or spotted something wrong with the visa or timing data — the fastest way to reach me is LinkedIn.